Koina
branding & logo Design
project brief
This is a personal brand identity design project. I love making custom typography logos so I created this one to showcase my skills with my pen tool & my creativity.
strategy
For the logo & overall feel of the brand I wanted it to feel friendly, welcoming & elegant. With that in mind I chose the really light & elegant color palette. I then designed a custom typography logo that would feel really friendly.
To get the logo to feel friendly & unique I used a pretty distinctive sans-serif font as a base and I use ligatures (the swirls) to give the logo a super friendly & elegant feel. I added small circles inside the swirls to give the logo something extra that would make it super unique. I think the circles just make the logo soo much better.
Overall I think I made something that is really nice & it fits exactly what I envisioned it to be. If you're out looking for a brand identity click here to get in touch with us today.
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